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Genuine Health | Extra Strength Probiotic | 50 Billion

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Your all-around probiotic MVP. This extra-strength formula was made to reduce bloating and gas, aid in nutrient absorption and support a healthy immune system to help you feel your best.
Gluten free
Dairy free
Soy free

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Advance your gut health.

Your gut is a diverse ecosystem filled with trillions of bacteria. Seed it with the healthiest, heartiest probiotic with carefully chosen strains to mimic a healthy gut flora – in a vegan delayed-release capsule that delivers up to 10x the bacteria to your gut for maximum effectiveness. Extra strength.

advanced gut health probiotics are different.

Every step in the manufacturing process is made with one goal: to get more hearty and healthy bacteria to where they are needed in your gut.

  • 15 balanced strains chosen to mimic the human gut flora
  • Guaranteed 50 billion live bacteria
  • Unique plastic-free delayed-release capsule for targeted delivery – delivers up to 10x the bacteria to the gut
  • Clean and toxin free, free from allergens
  • Shelf-stable

15 Balanced Strains

Crafted with 15 strains in a balanced formula reflective of a healthy gut microbiome.

Guaranteed 50 Billion Live Bacteria

Guaranteed to contain 50 billion live colony forming units (CFUs) – right up to expiry.

Strains are triple-cleaned in a temperature- and humidity-controlled environment to ensure that only the heartiest and healthiest strains remain.

Targeted Delivery

Our strains are put into a vegan, plastic-free, delayed-release capsule to ensure that they pass through the stomach acid, reaching the gut where they thrive.

A human clinical study found that these capsules make it to the small intestine 45 minutes after standard capsules (1) and deliver up to 10x the bacteria to the gut (2).

No Refrigeration Required

Shelf-stable, with potency guaranteed right up to expiry.


What is the CFU count at manufacturing?

We want to make sure you are getting a potent product right up until the expiry date. That’s why each capsule contains 125 billion at the time of manufacturing. This overage ensures we remain at label claim or better at expiry.

How do I know if the 50 billion is right for me?

We recommend going with a higher CFU during states of high stress, digestive complaints, or during times when antibiotics are used, but beyond that, do what feels best for you! Some people feel great taking 15 billion, while others like to “go big” with the 50 billion.

When is the best time to take this while on antibiotics?

The NNHPD monograph on probiotics requires labelling to include directions to take probiotics 2-3 hours before or after taking antibiotics, as you see on our packaging.

Could this be recommended for someone with IBS?

Although advanced gut health probiotic might be helpful for a variety of medical conditions, including irritable bowel syndrome, it was not designed specifically for this. However, probiotics can be very helpful for IBS and we expect the same would hold true for advanced gut health probiotic. If you have IBS we recommend that you consult with your health care practitioner to determine if this product is suitable for you.

Are probiotics OK for people with SIBO?

There is some, not a lot, but some research showing that probiotics can actually help with SIBO. It could be that they reset the proper motility of the small and large intestines, making it difficult for the bacteria to set up their camps in the small intestines…or it could be that probiotics actually displace the less-desirable, gas-producing bacteria from the small intestine. If you have SIBO we recommend that you consult with your health care practitioner to determine if this product is suitable for you.

When’s the best time to take a probiotic – with or without food?

Probiotics are best taken a couple of hours away from food. This is because when you eat, your stomach acid increases, making it a pretty tough environment for probiotic capsules. So it’s best to take your probiotic in between meals, when you know that your stomach acid is not at its peak. This allows the capsule to better protect the living bacteria that, if exposed to stomach acid, would be killed. In experimental studies, advanced gut health probiotic was found to deliver up to 10x the bacteria to the gut when taken on an empty stomach.

  • Recommended use: For a daily source of probiotics to support and balance your gut. Also to repair, restore and rebuild gut flora for overall gastrointestinal health during intensive gut distress.

    Dosage: Adults, Adolescents and Children ≥ 6 years: Take 1 capsule, 1-3 times per day. If you are on antibiotics, take Advanced Gut Health at least 2-3 hours before or after.

    advanced gut health probiotic is free from eggs, milk, mustard, peanuts, seafood (fish, crustaceans, shellfish), sesame, soy, sulphites, tree nuts and wheat.

    Caution: If you have fever, vomiting, bloody diarrhoea or severe abdominal pain, consult a health care practitioner prior to use. If symptoms of digestive upset (e.g. diarrhoea) occur, worsen, or persist beyond 3 days, discontinue use and consult a health care practitioner. If you have an immune-compromised condition, do not use this product.


Ingredients per 1 capsule:

Probiotic Blend : 50* billion CFU

Bifidobacterium bifidum A058 : 1.50 billion CFU

Bifidobacterium breve A055 : 5.00 billion CFU

Bifidobacterium infantis A041 : 0.50 billion CFU

Bifidobacterium lactis A026 : 7.50 billion CFU

Bifidobacterium longum A027 : 1.00 billion CFU

Lactobacillus acidophilus A118 : 7.50 billion CFU

Lactobacillus bulgaricus A165 : 0.05 billion CFU

Lactobacillus casei A179 : 2.50 billion CFU

Lactobacillus gasseri A237 : 2.50 billion CFU

Lactobacillus helveticus A142 : 1.00 billion CFU

Lactobacillus paracasei A234 : 5.00 billion CFU

Lactobacillus plantarum A139 : 2.50 billion CFU

Lactobacillus reuteri A1132.50 billion CFU

Lactobacillus rhamnosus A119 : 10.0 billion CFU

Lactococcus lactis A328 : 0.95 billion CFU

*Guaranteed 50 billion CFUs at expiry, when stored at recommended conditions. 125 billion CFUs at the time of manufacture.

Non-Medicinal Ingredients: 

100% vegan delayed release capsule (hypromellose, gellan gum, water), potato starch, silicon dioxide, ascorbic acid.


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