In 1984, Hal and Ernie decided it was time to change the way people thought about nutrition. It started with a concrete mixer, simple ingredients, and a lot of hard work. They not only succeeded, but revolutionized protein drinks with the introduction of Isopure® in 1998. More than 30 years later, we continue to innovate with great-tasting powders and drinks that fuel your active, healthy lifestyle – however, you choose to live it!
