Fit Stars, has been selling their oven fresh, whole-food based nutrition bars since August of 2009, recently undergoing a reformulation and rebranding in 2014. Iso-Bar has been very successful with yoga enthusiasts, bodybuilders, professional athletes, recreationalists and the general population wanting a bar that satisfies their palate as well as their nutritional needs. Iso-Bars are available in Tasty Chocolate, Yummy Yogurt, and Almond Chocolate Chunk. The bars are all-natural, whole-food based, with organic ingredients, free of genetically modified organisms (Non-GMO), high fibre, high protein (contains 100% whey protein isolate), no artificial sweeteners or preservatives and contains all the dietary components required for a well-balanced meal.