In 2003 we formed Ascenta based on values that still hold true today. At Ascenta, as much as ever, “It’s what’s inside that matters”. It’s at the core of everything we do. It’s how we treat people, the way we conduct our business, and most importantly, what we put in our bottles and our bodies. “It’s what’s inside that matters” is a reflection of our beliefs and the values that have guided us over the past 10 years.